Blog marketing facilitates closer communication with users thanks to its characteristic features, which include the distribution of individual articles from blogs, the appealing personal nature of the content, and user participation through the use of comment and trackback functions, and the use of these features in combination with tools designed to generate repeat users, such as RSS/Atom feed (hereinafter "RSS"). Moreover, with RSS being used on sites that aggregate RSS information, including blog searches, RSS can also serve as a tool that will direct users to your company website.
While RSS does offer these advantages, we still need to be able to accurately measure the effectiveness of RSS to analyze actual conditions so that this data can be put to effective marketing use. This service employs the access log analysis know-how we have accumulated to date to provide you with regular reports on blog and RSS user data. We believe that this will enable you to ascertain access figures for individual articles and periodically plot the changes in RSS registered users, so that you can then use this information to work out which articles interest users and work out what sorts of contents are likely to facilitate closer contact with users.
Service Goals
- To measure the effectiveness of Blog marketing and to identify issues.
- To collect data for the analysis of user interests and tastes.
Service Description(Analysis Items)
RSS Analysis Items
- Analysis of changes in the number of registered RSS subscribers. (Total and for each RSS reader)
- Analysis of the number of page views via RSS (RSS readers, Blog search sites, etc.)
- Analysis of RSS file access status (RSS reader crawl)
Blog Analysis Items
- Monthly and daily changes in access numbers per blog.
- Analysis of popular articles.
- Monthly changes in keyword-directed inflow.
- Analysis of keyword-directed access to articles by keyword.
These are some of the options available. Of course, we can consult with you to customize analysis items to your specific needs.
Flow of Service Procedures
- Meeting to discuss needs and identify issues.
- Presentation of proposal and quote.
- Implementation of analysis tools (installation, initial set-up and configuration)
- Analysis tool customized analysis settings
- Log analysis (Real-time computation using SITE TRACKER)
- Explanation of how to use analysis tools
- Creation and delivery of monthly reports
When you opt to use this service, we first discuss your needs to determine what analysis items will best suit you. In order to use this service, we ask that you install SITE TRACKER and then we will install it on your server. Even if you are already using SITE TRACKER, then you can still make use of our customized analysis settings and reporting service.
Through our reporting service, we provide you with monthly (or weekly) reports on the analysis data described above. Of course, you will also be able to verify the data in real-time using SITE TRACKER.
- * SITE TRACKER is a product of ASCII SOLUTIONS. Mitsue-Links is a sales agent for SITE TRACKER.
- * SITE TRACKER installation and customized analysis settings can be provided as separate services. Please ask us for more details.
- *We are happy to discuss reporting services using access log analysis tools other than SITE TRACKER.
