Internet technology is evolving dramatically, even day to day. We are now entering a period in which technological integration and fusion is accompanying the technological innovation we have come to expect. For example, Flash technology was created to function as a visual style method, but its role is now rapidly evolving into a system-linked interface.
Since we encompass most Internet technologies, we have an edge when it comes to technological integration and fusion. In this segment, we introduce some of the methods and know-how we have accumulated over the years, so that customers will have a better understanding and be able to achieve higher goals.
[Notes]
Technological integration: Integrate technologies in the same field
Technological fusion: Integrate technologies in different fields
June 20, 2003: How Do the Laws of Marketing Apply to Web Operation?
http://www.mitsue.co.jp/english/case/marketing/
Commentary: There are many laws that apply to business activities today. One of them is the famous marketing law AIDMA. This is a hypothesis of consumption activities proposed by Roland Hall of the United States. Another law, known as the Pareto Law, is a rule of thumb of income distribution discovered by the Italian economist Vilfredo Pareto. It claims that the top 20% of income earners account for about 80% of the total income earned by a given society. H.W. Heinrich of the United States analyzed the probability of occurrence of industrial accidents. According to his law, behind one major accident there are twenty-nine small accidents, such as scratches, and three hundred experiences in which people are not injured but do break out into a cold sweat (the 1:29:300 law.) The Englishman F.W. Lanchester investigated the state of damage to airplanes in the First World War, and founded his Lanchester Law. These are just a few examples, and many applications of these laws can be considered.
In this segment, we focus on how these laws can be applied to the Web. We hope that you will enjoy your visit.
November 21, 2003: Marketing Concepts for Internet Strategy
Commentary: Many companies position the Internet as a key marketing tool. Marketing, in a nutshell, means creating a system that can generate good sales. When you think about Internet strategy, it is essential to consider how to position the Internet in your system for generating good sales before discussing the functions of the website and design. Because it is a system for generating good sales, it is useless to imitate your competitors or follow some theory. Marketing means exercises, and you need to find your own answers to suit your company. In Internet strategy, the key lies in consistency with your marketing strategy and differentiation while linking with other marketing measures.
In this segment, we explain the famous marketing concepts serially, and explore the potential of the Internet as a marketing tool.
March 26, 2004: How to Build the Internet Strategy
Commentary: In the first part of the segment, we look at the upstream system of a company with the title "What is a company?" to obtain the overall picture, so that the positioning of strategies and mission can be identified. In the second part of the segment "Executing the Internet Strategy," we explain how you can expand the potential of the Internet to make it a tool for management innovation, the perspectives you need and what factors you should know.
August 1, 2003: Release of the Glossary for the Web "Management Innovation Tool!"
Commentary: We are selecting the terms from sources such as ISO 9001, Six-sigma, ISO27001, JIS Z 9920, all internationally known for their management innovation tools, based on the condition that they can be used for the Internet and Web strategies and explain them.
We hope that you will enjoy your visit.
November 21, 2003: Glossary for Web Production Now Available!
Commentary: We have compiled a glossary relating to Web design and Web production for customers who are responsible for the Web at their companies. We hope that you will use the glossary as required.
Please visit and enjoy.
April 4, 2003: Defining the Information Architecture
Commentary: A notable point in the process of optimizing Web structuring and operations in the future is the field known as information architecture. Surf the Web and you will be sure to come across websites that look great, but that don't clearly convey what they are about. The market has a history of continuously setting high demands for novelty of expression and stimulation, while it is generous when it comes to the incompleteness of Internet technology. Consequently, the situation described above is likely to be accepted. In the future, however, there will be market demand for sophisticated expression, diversity of the power of expression, and information architecture. Demand for true designers with high creativity as well as advanced visual techniques will increase in the future, and they will appear on the stage. The diversity of the power of expression requires information integration technology to effectively appeal to all of the senses when people receive information, including images, sound, and motion pictures. The information architecture requires the establishment of clear design technology to achieve the primary purposes on the operation side and the user side. Websites that effectively incorporate these three concepts will likely be well received in the future.
In this segment, we will introduce our own definition of the information architecture that we summarized for internal use.
February 21, 2003: FQS Laboratory
Commentary: The first challenge that needs to be overcome in the evolution of technological innovation is compliance with existing technology. While the splendid styles appear on the scene, steady debugging is continuing in the background. We focus on Knowledge Management (KM), and create a database based on know-how obtained through the debugging, for use within the company. We introduce here some of our initiatives, and answer questions about technical issues that you may confront. This segment is intended for people who are responsible for internal Web operation and production, or webmasters.
