Today, when a company’s website plays vital roles in corporate branding and promotional activities, companies increasingly prefer to improve their websites on the basis of logical reasons founded on facts. The Internet viewer rating analysis service “TrendDoctor” responds to this need by helping you visualize the current state of your website and those of your competitors and provides useful data for improving your website.
By investigating the trend in website access from Internet viewer rating, we can provide data backed by quantitative values.
What is Internet viewer rating?
Internet viewer rating measures the actions taken by Internet users on the Web. An Internet viewer rating investigation company recruits a panel of users, and measures viewer ratings by using softwares installed on their computers. You can also browse various attributes of the panel of users, such as age and gender, along with the measured data.
- The Internet viewer rating investigation company
- The raw data used by the Internet viewer rating service is provided by Netratings Co., Ltd based on a contract.
Service overview
In addition to the provision of basic indexes such as the number of users and page-view (PV) volume of your own website and those of your competitors, the service extracts and analyzes detailed data unique to the Internet viewer rating service, such as the comparisons of user attributes. This provides you with a clear picture on the utilization of your website and those of your competitors.
The service can provide indexes that are useful for identifying the strengths and weaknesses of your website, thereby helping you to clarify your strategies on positioning your website and Web-based marketing.
Customers who will benefit from this service
- Companies that do not understand the drawbacks of their own website relative to the websites of their competitors
- Companies that are undecided on the positioning of their website
- Companies that wish to investigate the Web-based marketing strategies of their competitors
Note: Viewer rating data are mainly based on home-based panels (i.e., domestic users), and are suited for B-to-C websites that have more than 200,000 users each month.
Service content
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Transition in the number of users
- Aim
- Comparison between the entire Internet user population and the industry category of your choice.
- Objective
- Understanding the behavior of the overall user population.
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Transition in the number of users
- Aim
- Comparison between competitors’ websites and the industry category of your choice.
- Objective
- Understanding the behavior of the overall user population.
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Transition in the individual user viewing time
- Aim
- Comparison between competitors’ websites and the industry category of your choice.
- Objective
- Understanding the behavior of individual users.
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Transition in the total hours of use
- Aim
- Comparison between your website and the websites of your competitors.
- Objective
- Understanding the behavior of the overall user population.
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Transition in the frequency of visits per user
- Aim
- Comparison between your website and the websites of your competitors.
- Objective
- Understanding the behavior of individual users.
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Transition in the rate of revisits
- Aim
- Comparison between your website and the websites of your competitors.
- Objective
- Understanding the loyalty of users to websites.
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Loyalty index
- Aim
- Comparison between your website and the websites of your competitors.
- Objective
- Understanding the loyalty of users to websites.
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Comparison of user attributes
- Aim
- Comparison between your website and the websites of your competitors.
- Objective
- Understanding target users.
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Comparison of the ratio of users (based on the volume of usage)
- Aim
- Comparison between your website and the websites of your competitors.
- Objective
- Understanding the behavior of the overall user population.
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Duplicate use rate
- Aim
- Comparison between your website and the websites of your competitors.
- Objective
- Understanding the loyalty of users to websites.
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Website visited immediately before
- Aim
- Comparison between your website and the websites of your competitors.
- Objective
- Understanding the entrance path to websites.
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Website referenced immediately after
- Aim
- Comparison between your website and the websites of your competitors.
- Objective
- Understanding the users’ requirements.
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Popular pages
- Aim
- Comparison between your website and the websites of your competitors.
- Objective
- Understanding the users’ requirements.
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Ranking of the number of users
- Aim
- Comparison between your website and the websites of your competitors.
- Objective
- Understanding the behavior of the overall user population.
Flow of service
Deliverables will take approximately 10 working days to complete after finalizing the service specifications.
