Corporate Ideal
We aim to be a company that has the pride and commitment to create added value in the information society, builds a unique corporate culture, generates creative ideas, and continually reforms itself in response to what clients are really saying.
Corporate Identity
"Socially strong, organizationally fun, and individual friendly." This is the corporate identity that we strive for. The commitments and expectations we must fulfill as a company are ever increasing in the information society of the 21 century. Technology and efficiency must obviously be prioritized, yet the role we must fulfill in society and the harmonization of the minds of individuals must never be abandoned. We must take on the challenge of organically linking these diverse requirements in a balanced manner. Our role should be to follow our action plan of continual improvement to prove that through our own practices society can become both physically and spiritually rich.
Connection Between the Self and Society
You may wonder how Mitsue-Links views society. Our standpoint is a continuum of individuals creates society, while at the same time society is a collection of individuals. That is why we believe creating one's own opportunities and repeatedly carrying out self-reform will create a richer self, which in turn will ultimately lead to an affluent society.
You may wonder how Mitsue-Links views the individual. Our standpoint is the greatest joy of the individual as a member of a company should be the ability to contribute to building a more affluent society. In addition, we view the growth process of individuals as follows. An environment that produces incentives is what facilities self-reform. The individual will acquire confidence through evaluations from society and clients. Confidence will become ability, and ability will generate new incentives. As this cycle continues, individuals end up being transformed into professionals.
What each and everyone of us must do is to consider on our own what is most important, act on our own by trial and error, and continually improve on our own.
What Is an Organization?
Here at Mitsue-Links, we view an organization as an intermediate that links the individual with society. For instance, the individual first gets access to society and clients by joining some sort of organization, and then through evaluations from society and clients, the individual senses a reason for being. Furthermore, evaluations become compensation through the organization, which in turn serves as feedback for the individual. The organization truly functions as an intermediate.
So what should the organization be like based on this view? The organization must acknowledge individual personalities while proving to society and clients that it is integrated with the individual. This is likely perceived as being difficult. However, taking on such challenges and succeeding is the true essence of the organization.
It is possible to integrate the organization and individual by maintaining a common language (action processes and thought processes) as an organization, even while at the same time recognizing the differences between individual personalities. If the organization can view processes as its common language and shift from being individual-based to process-based, it will be able to simultaneously protect and build up the individual and protect and develop clients. That is the ideal form of the organization and what we are attempting to achieve.
We do not exaggerate when we say we are trying to achieve this ideal form by finding value in processes and remaining one of the top companies worldwide in terms of compliance to international process management standards.
"Socially strong, organizationally fun, and individual friendly" can be rephrased as a long journey, a dream, and a challenge in which we seek the common ground between the individual's values, society's and client's values, and the organization's values, and then mutually grow and develop.
The Mitsue-Links Logo
Links
The three (Mitsu) links are people, things, and information, which are the source of Mitsue-Links.
Colors
- Green: Represents the kindness of "individual friendly."
- Red: Represents the enthusiasm of "organizationally fun."
- Blue: Represents the power of "socially strong."
Shape
The shape extending upwards and to the right represents our intent to contribute to social development.
This logo was create at our companies founding in 1990.
