Two points of Matrix Web Structuring Service
Design and direction of contact with customers
Broadly speaking, there are two ways to increase the number of contracts. One is to increase the contact rates with expected customers. The other is to increase the population parameter of expected customers. The latter way is the aim of the Matrix Web Structuring Service. We therefore have two objectives: expanding contact with customers, and treating potential customers properly. These are very important factors in our efforts to draw a larger number of potential customers to our clients' websites.
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What types of keywords are necessary to increase the number of potential customers? => Maximizing contact with customers
Usually when practicing SEO steps, you optimize direct keywords, such as the names of companies and products, product categories, and product characteristics. But these keywords are selected through a company's viewpoint, and will not help in attracting more potential customers. The problem here is "recognition," for your target population do not necessarily know who you are. The Matrix Web Structuring Service chooses keywords with more attention paid to your original technologies and concepts and the customers' problems and demands, so that keywords can be more diversified and contacts with customers can be maximized. Which page do you guide potential customers to? => Meeting visitors' needs
Even if you can draw potential users to your website, they will soon leave if they do not find useful information or any clue to related information. The first page the user sees when they arrive from a search engine is to them the home page. This page is also known as the gateway page, and in the SEO steps, correct design of the gateway page is as important as gaining a higher ranking in the search engine. The Matrix Web Structuring Service designs content which links in accordance with different keywords, so the content corresponds properly with target users. In this way, you will not lose any target users once they have arrived.
Characteristics of the Matrix Web Structuring Service
Characteristics of the Matrix Web Structuring Service
Trying to gain a higher ranking in the search engine resembles. Merely aiming at gaining a higher search engine ranking does not automatically guarantee success. Users employ the engine only to find the information they need. Therefore, finding the keywords that users are searching for is much more important than winning the competition for a higher ranking. Just like the SWOT analysis conducted in the early stages of a marketing process, Matrix Web Structuring Service analyzes the following internal and external environments before determining keywords.Internal environment analysis (strength and weakness: from a company's perspective)
- Analyses of keywords with which users accessed the website from the search engine
- Ranking of the website in the search engine by keywords
- Difficulties in gaining higher rankings by keywords -> number of searched pages and the level of SEO steps in websites that are ranked more highly
External environment Analysis (opportunities/threat: from a customer's perspective)
- What keywords represent the demands of potential customers?
- Are there any valuable keywords that the company hasn't noticed?
Design: Use of quality function deployment (QFD) to determine the connection between keywords and contents
The success of the SEO measures depends on whether or not the higher-ranked page satisfies users' demands. After choosing the keywords to link potential customers to your website, you need to decide in which content the keywords are contained and how to design the gateway page in order to respond to the users' satisfaction. Application of QFD (quality function deployment, also used by Six Sigma) to analyze customer demands and the quality of products and services enables you to design an optimum connection between keywords and content.Operation: Continuous improvement with log analysis for assessment of effects and maintenance
In business, no matter how closely you analyze the current status, you may find something that you would never have known without doing it. To begin with, the business relationship between a companies and customers partly involves interactive communication to mutually change their value. In this sense, continuous effort for improvement with a regular assessment of effects and website maintenance is essential to success with Web marketing. Based on a log analysis for the assessment of effects, the Matrix Web Structuring Service identifies problems which need improvement, and optimizes your company's Web marketing through continuous improvement.
Optional services
- Content development
- Our content development service covers all processes in planning, editing, gathering materials, and writing. It helps you create a gateway page that will make a visitor stay with your website once they find it.
- Web Standards Compliance Service
- To ensure better performance in the search engine, you need a machine-readable HTML source coding technology.
Our Web Standards Compliance Service, which complies completely with W3C, offers pages with high machine-readability.
