iPod + Broadcast = Podcast→Video Podcast→Videocast
With the video iPod now available, enabling you to view moving pictures appeared, the distance between senders and receivers has been reduced. Videocast enables you to watch videos using mobile information terminals such as iPod and PSP as well as PCs. It can be considered an entirely new media.
(* It is also called video Podcasting, Videocasting, or Vodcasting.)
Videocast Features (Difference from Previous Video Distribution)
- RSS
The most suitable platform for Videocast is blogs. As RSS being used for delivering updated blog information conveys push information, users can automatically obtain updated videos via an aggregator such as iTunes and Alligator (collection software) without accessing the site. Users can look forward to viewing videos continuously, with faith in their reliability and a sense of closeness to the producer.
- H.264
Videocast uses a Codec (compression technology) called H.264 (MPEG-4 AVC.) H.264 features high compression (with capacity half or less than that of MPEG2 used for DVD-Video), and high picture quality.
Codec is also used for next-generation DVDs including Blu-ray Disc and HD DVD, mobile phones, and One Seg broadcasting. - Download system
Though the most common method of video delivery via the Internet is the streaming system, Videocast uses the download system of saving data to hard disks or similar, prior to viewing.
One of the advantages of the download system is that it involves the use of Web servers only. In other words, operational cost performance can be improved in comparison with streaming servers.
Despite the development of infrastructure, data needs to be sent to viewers each time for streaming delivery, and this places a heavy burden on the server and makes video movement unstable. Most users would have experienced video stalling or unnatural movement.
This problem is eliminated with downloaded videos. Videos can be seen as the sender intended. And naturally, users can watch them without inconvenience. - The greatest advantage is the ability to enjoy content at any time (time shift) and at any place (location free.)
Example Uses
- News for the pubic, IR information, employment sites
- In-house message from senior management, in-house news, in-house journals, Intranet blogs, communication tools, information exchange in branches and sales offices across Japan
- Introduction and promotional activities of products and services, programs for branding, information programs, comments by experts
- Classes, lectures, language textbooks, etc.
Flow of Service Procedures
Content Development
We provide comprehensive services ranging from the planning of programs and the creation of scripts to the arrangement of professional journalists and interviewers, shooting and editing, and the creation of background music.
Delivery Service
We provide support for server arrangements, delivery services and RSS creation to accommodate your needs.
Mitsue-Links Videocasting
Our videocasts are updated every other week with the latest Mitsue-Links information and other content such as interviews with the developers who are behind our services.
Showcase
Sony Bank Inc.
http://sonybank.net/
http://moneykit.net/
"from MONEYKit Podcasting"
A broad array of financial content is delivered, from financial product information for beginners to market reports provided by companies specializing in analysis. We provide support in the blog configuration, shooting of programs and editing.
