Today search engines, which are the first port of call for 80% of Internet users, have become an essential Web marketing tool for companies. However, what has not changed at all is the conventional mass marketing mindset, which involves companies dedicating large sums of money to their advertising budgets, buying up keywords to get them listed in the upper ranks of search engine listings so that they can get more hits to ultimately achieve their business goal.
To derive maximum benefit out of listing advertising, you need optimal keyword selection, advertising copy that will grab users' attention, and regular confirmation of advertising effectiveness.
Mitsue-Links runs listing advertisements after selecting effective keywords and by using effective ad copy. We also offer means of maximizing the effectiveness of your advertisements by confirming the effectiveness of your ads and making improvements and enhancements on a regular basis.
Balance Between Creativity and Upper-Rank Listings
At Mitsue-Links, we seek to simultaneously bolster your advertising approach through upper-rank advertisement listings and to maximize the advertising pull of your ads through the use of high-quality creative content.
In order to achieve this, it is not only essential that we select the appropriate keywords and optimize keyword unit costs/advertising budgets, but also that we come up with copy that is born out of a real understanding of the power words have on the Web. We offer effective solutions to suit budget limits and word limits.
Service Features
Effective selection of search keywords
We select effective keywords based not only on big keywords and the biggest keywords, which are more generic and used in a broader sense, but also on longtail keywords determined through log analysis. We then classify the keywords to offer you ways to utilize the listing advertising to maximize cost effectiveness.
Longtail Keywords
Longtail keywords are comprised of combinations of field-specific keywords or compound keywords. Compared to big keywords and the biggest keywords, longtail keywords are used less often in searches, but they increase the chances of the user who is conducting the search actually becoming a customer. In listing advertising, measures for enhancing and improving these longtail keywords are an effective means of unearthing these latent users.
Traditional SEM
Optimized SEM
The Mitsue-Links Advantage
A management system that enables confirmation of the overall effectiveness of advertising with the goal being to maximize site ROI
It is essential that we do not just limit ourselves to the business of posting advertisements, but also, from now on, optimize listing advertisements by looking at the overall picture, which includes looking at the behavior of users on websites that carry our client's ads. Through the powerful partnership formed between our access log analysis team that provides the indexes for measuring this behavior and the usability team that supports seamless user direction to target pages on websites, we are able to provide solutions for ascertaining the movements of users directed to sites from listing advertisements and site transition conditions, not to mention solutions that maximize business opportunities and ROI for the site overall.
Seamless Collaboration with Our Web Production Team to Optimize Landing Pages
When the page the user arrives at does not meet their needs, the user will immediately move on from that page. This is why it is important to ensure that they are directed to a high-quality page that ties in with the ad copy.
This Mitsue-Links division works seamlessly with our in-house Web production team, as we leverage our knowledge as a production company to provide landing pages that communicate the right message to match the keywords.
Steps Involved in Optimization
- Setting of goals
Based on the current advertising strength of your site, we establish an advertising expenditure budget and goals for attracting new customers.
- Selection of keywords
After confirming the content on your website, we extract the search keywords actually used by users via log analysis. These keywords are then classified into groups, and the keywords suited to listing advertising are selected.
- Production of ad copy
We then produce ad copy based on the selected keywords. We edit the ad copy to maximize its effectiveness.
- Optimization of budgeting
When required, we confirm changes in click unit costs and click-through rates, and coordinate budgets accordingly. We also provide reports on a regular basis with suggestions for improvements.
Using this Effectively in Combination with SEO (Search Engine Optimization)
Using listing advertising in conjunction with website SEO measures through the Matrix Web Structuring Service is extremely effective. When used together, these two measures can complement one another in terms of their respective advertising strengths, and this will be even more cost effective. Where listing advertising is a solution that effectively draws in users with explicit needs, the purpose of SEO is to boost recognition of, and therefore knowledge of, the client company's website amongst users with latent needs, making it an effective solution for expanding the client company's market.
