Unstructured website maintenance leads to a loss in the number of users
There are many corporate websites that add various kinds of information in an unstructured manner, like books piled on top of each other. Since information is in such disarray, users can take a long time to find the information that they seek, leading to user dissatisfaction. The situation worsens when an increasing number of updates are made in an attempt to improve the effectiveness of the corporate website, leading to a vicious cycle in which users do not return to the website despite the site owner’s intent. “Renewal Guideline” is an optimal service that can help you escape from such a negative spiral.
The key to successful website management is creating a common language for communicating between divisions and the persons in charge
The maintenance of a website is no longer a task that can be completed by a single person, and collaboration between multiple divisions and the representative staff is essential. However, we often hear comments such as “There is no one that has adequate knowledge of the Web in marketing or public relations” and “Our Information Systems group has no choice but to maintain the website.” Comments such as these seem to reflect the reality of website maintenance.
Despite such circumstances, corporations still hope to effectively use their websites as a marketing tool. The shortest path to a successful website is the establishment of guidelines that serve as a “common language” for website maintenance.
The renewal of your website is an opportunity for you to improve website maintenance as well as the planning process.
Uniqueness of the Service
- Interview sessions to gain an understanding of the objectives of your website
- Development of design guidelines that suit your website objectives
- Unification of existing design guidelines that have inconsistencies
- Recommendations with regard to usability and accessibility
Service Delivery Flow
Interview
Website objectives vary across companies. In order to clarify the unique objectives of your company, we position your website from both the management’s and user’s point of view. We make inquiries to ascertain the current status and future maintenance plans of your website in order to determine the direction that the guideline content should take.Guideline Formulation
Based on the information gathered during the interviews, we will formulate a design guideline for your website. We also make recommendations and suggestions on how to improve your website in alignment with your website’s policy, so do not hesitate to inform us of your needs. If you would like us to update your website at the same time, the guideline formulation will be done after the update, and therefore, may require additional time for completion.Basic Service
- Establish website objectives and policy
- Identify and improve the website maintenance plan
- Establish a design
- Develop a website design guideline
Optional Items
- Color planning
- Considerations for usability and accessibility
- Website usage policy
- Organization of information, ideas for improvement, and recommendations for website upgrades
Amendments
Following the formulation of a guideline, we will review it in conjunction with your staff and make amendments if required.Delivery
The guideline will be delivered either as an electronic file or in print after the final verifications are completed.
Note: For a printed guideline, the initial set will include five copies. Additional copies will be printed in sets of two.
Service Delivery Flow
Formulation of the guidelines takes 15 business days or longer (this number may vary depending on the size of the website), starting from the interview sessions through to delivery.
Click here for inquiries about our services
