Log analysis tools are not just tools for measuring changes in the number of hits each day. Regular assessment of the state of your website using data garnered using log analysis tools yields an important index to be used in executing and controlling Web strategies. For example, it helps you to look at SEO measures and which keywords direct users to the site, or which users look at certain product sites and how they get there, etc. Using log analysis data can help us to gain an understanding of how users are using sites. It also enables you to identify problems with your site and the gap between what your site is and the way you want it to be. Being able to visualize that which we cannot see is the first step towards solving the problems we face.
That being said, however, there are bound to be some Web masters out there that don't know how to use the data they get from log analysis tools, and simply end up using this data to track changes in the number of hits each day. Spiral Log Analysis (periodic measurement & reporting) is a service for these Web masters that provides reports on monthly changes in hits using access log analysis tools, and then provides reports on how these changes have come about. By giving Web administrators hints on how to improve their sites and how they can actively take steps to change the number of hits they get, this service enables Web management that yields a high ROI and that adds value to the business.
Service Goals
- Identifying problems with websites through periodic log analysis
- Measuring the effectiveness of SEO measures and providing hints on keyword tuning.
- Measuring the effectiveness of various Web marketing measures and identifying problems.
- Identifying how users use certain content/content categories and assessing problems.
Scope of Service
- Defining elements to be measured for effectiveness based on the site objectives and Web strategy.
- Customized access log analysis tools settings in line with the above.
- Periodic measurement of the effectiveness of the defined items and reporting.
- Recommendation of areas to be improved based on the above reports.
Advantages of the Service
- Analyzing various trends on a monthly basis allows you to ascertain the effectiveness of measures and to control Web strategies.
- As this service allows you to assess the effectiveness of SEO measures implemented, you are then able to fine-tune keyword searches.
- As points to be analyzed are identified based on the objectives of your company's website and your Web strategies, these points can then be used to measure target indexes and for maintaining tight control over measures.
- The access log analysis tool is easy to use and can be modified to suit the customer’s needs with additional customized configurations.
- Periodic reports are provided each month, which can also be used as data for internal reports to management.
Analysis Items
Basic analysis items
- Monthly changes in the number of hits by site.
- Monthly changes in the number of hits by directory.
- Monthly changes in the number of hits by page.
- Monthly changes in inflow by keyword.
Optional analysis items
- Measurement of SEO effectiveness together with investigation into site rankings by keyword on search engines.
- Monthly changes in the number of hits by product (service) and in inflow by keyword.
- Monthly changes in the number of hits for certain content/content categories and in inflow by keyword.
We will propose a set of items for analysis, including those listed above, in accordance with your specific needs.
Two Log Analysis Services
In addition to the "Spiral Log Analysis Periodic Measurement & Reporting" service, Mitsue-Links also provides "Access Log Analysis", which uses data mining tools to analyze raw log data. Each of these two services has distinct features that cater to the needs of different users. Enhanced analyses can be achieved by differentiating between the purposes of the two services as outlined below.
| Spiral Log Analysis | Access Log Analysis | |
|---|---|---|
| Service Features |
Periodic reporting service using log analysis tools
|
Analysis of raw log data using data mining tools
|
| Possible Applications |
As an indicator for the implementation of strategies and control of Web management.
|
For measuring and analyzing underlying conditions to solve key problems.
|
Service Flow Chart
In this service, we begin by selecting the appropriate access log analysis tool on the basis of your requirements, as identified through discussions. You can use this service even if you have already implemented an access log analysis tool.
The analyzed data will be presented in the form of a monthly report that features a summary of the analysis and highlights areas for improvement.
- *It is also possible to make use of just an access log analysis tool installation and customized analysis settings parts of the service. Please contact us to find out more.
Related Service:Periodic measurement of effectiveness can increase customer pull through SEO measures
In order to boost the effectiveness of SEO measures, log analysis needs to be carried out to periodically measure the effectiveness of measures for attracting customers. How many users are directed to the site using which keywords? What sorts of problems are there with keywords that cause access to remain low due to the ranking of the site on search engines? Only once you understand these factors can you then take steps to boost the effectiveness of your SEO measures.
By using this service in conjunction with Mitsue-Links' "Matrix Website Structuring Service", you will be able to make ongoing improvements to the ability of your site to attract customers through SEO measures.
