What is Usability?
Extent to which a product can be used by specified users to achieve specified goals with effectiveness, efficiency and satisfaction in a specified context of use (Definition in ISO9241-11).
A website that is inconvenient to use is a direct cause of lost business opportunities.
A key difference between websites and other forms of media is that a website is a medium that allows users to take the initiative when they search for information. Once a user has determined that the content of your website is not useful or that the website is not user-friendly, they will never return. Websites that are not designed for usability are a direct cause of lost business opportunities.
We present specific "prescriptions" that will help you regain business opportunities.
Usability Doctor objectively diagnoses the user-friendliness of your website according to three criteria: effectiveness, efficiency and satisfaction. Then, we present "prescriptions" to increase the population of users who visit your website, reducing the number of users who drift away and increasing the repeat user ratio. You will see the specific measures that are needed to regain the business opportunities that you missed because users have drifted away.
Unique Services
- Interview to discover the objectives of operating your website
- Diagnosis by our engineers on the usability of your website according to criteria that are appropriate for the objectives
- Detailed reporting and visual indication of less favorable aspects of your website
- Simultaneous evaluation of and comparison with the websites of your competitors
- Visual presentation of the less favorable aspects of your website using a radar chart
- Presentation of specific measures for improvement
Procedural Flow for the Service
Interview
The objectives for operating a website differ with each company. Our usability engineers start by speaking to you about the objectives, the major targets and other important aspects of your website to analyze and evaluate your website according to your objectives.
Our services have advantages over existing techniques, as we focus primarily on evaluating the relationship between your existing website and the user's needs, thereby ensuring that your objectives for operating the website will be attained.Diagnosis (Analysis and Evaluation)
One or more dedicated usability engineer will be appointed for your website to conduct detailed analysis. In addition to general parameters for evaluating the usability, an analysis will be performed to determine whether users can use the website as they intended according to three criteria, namely, effectiveness, efficiency and satisfaction. The analysis is conducted according to your objectives for operating the website.Prescriptions (Report Preparation)
We will prepare a report that enables the usability issues of your website to be understood visually. The effectiveness, efficiency and satisfaction will be presented numerically on radar charts, enabling intuitive cognition on the less favorable aspects of your website. In addition, detailed explanations will be provided on which part of your website has what kind of problem, together with image captures of your website.Reporting
A report prepared by the dedicated usability engineer will be presented for your website. The report is made directly to the personnel in charge of your website regarding the problems found, so that we can efficiently deal with any questions you might have. Please feel free to consult us about technological advice for improving your website.Delivery of data
Digitized data of the usability engineer's report will be delivered at the time of the presentation.
Delivery
From 10 business days after the interview
* The delivery date may change depending on the size of your website.
Mitsue-Links has been a member of this international network of user experience companies, consisting of over 250 usability professionals worldwide, since 2007.
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