What we do - a guide to our services

For over a decade, Mitsue-Links is proud to have worked with some of the world's largest and most prestigious companies in researching, designing and testing new products and services for both the Japanese and global markets.

Whether it's strategy, research, optimisation or usability testing, our expert staff will devise a plan that suits your needs and ensures you get the most out of your product in your target market.

Our Main Services

Usability testing

Whether it's a product, service, app or website, we can conduct user testing using a range of techniques and methods to help you get the answers you need to improve user experience.

An in-depth understanding of issues and business goals will be ascertained through discussion. After defining all issues to be clarified by testing, a concrete test plan will be created.

Our team of expert researchers are skilled at gathering deep insights, based on people's real life experiences as well as views and preferences expressed in a test lab environent.

Key services we can provide for:
Test planning / Material translations / Recruiting / Moderation / Simultaneous Interpretation / One-way mirror room / Reporting

Focus groups

Our focus group interviews can help you gauge customer opinions, habits and motivations relating to your product and service.

Focus groups can provide real cultural insights and can help validate perceptions of a target sample and compare differences in opinion.

User surveys

We can provide online surveys to obtain information about users and their requirements for your product, website or application.

We can manage the entire survey process, from user recruitment, to online hosting of the survey and finally reporting.

Heuristic analysis

For the heuristic analysis (also known as an expert review); Mitsue-Links' usability experts will review, evaluate and report on your product.

The goal will be to assess and identify potential issues with the following key aspects that may have an impact on the customer experience of your product: usability, efficiency, ease of use, satisfaction, localisation, cultural issues, language and terminology.

Other services

We also provide the following:

Remote unmoderated user testing
Contextual enquiries (home visits)
Ethnographic studies
Competitor analysis and benchmarking
Wireframing and prototyping
Website analytics and optimisation

Our Facilities

User Test Studio (Observation Room)

One-way mirror
TV viewing screens
Audio and video recording
Both English and Japanese audio available (Interpreter needed)

User Test Studio (Interview Room)

Testing on desktop, smartphones and tablets
Tobii Eye-tracker available
Audio and video equipment can be adjusted to suit test requirements.
Room furniture can be adjusted for Focus Groups, Cardsorting etc.

Our Clients

E-commerce and Brands
- World's largest online retailer
- European luxury brands
- International sportswear brands
Social and Gaming
- International console manufacturer
- Video chat / communications clients
- Smartphone games developer
- Social messaging client
Financial and Insurance
- International Credit Card company
- International Insurance provider
- Various Japanese Banks
- Various Japanese insurance companies
Travel and Tourism
- Airlines
- Travel booking sites
- Hotel booking sites
- Travel portal sites (both domestic and international)
Electronics and Automotive
- Global consumer electronics brands
- Computer manufacturers
- Electrical & hardware manufacturers
- Japanese automotive companies
- International semi-conductor manufacturer
Medical
- Global pharmaceutical companies
- Global medical device manufacturers

For more information or a quotation, contact us at uxa-japan@mitsue.co.jp