Seminars

From the perspectives of both engineers and designers, we reviewed web design developments from the past 12 months and forecast trends that web professionals should keep in mind as they look toward 2025.

For those embarking on a CMS renewal or migration, we outlined the challenges and key activities involved in the process of “CMS implementation, development, adoption, and utilization”, while also introducing our latest best practices.

In this seminar, our search experts provided an explanation on how to use the " Queries Report" feature in GA4 to collect necessary target data. This included a walkthrough of how to create reports, as well as important points to keep in mind during the creation process.

Focusing on the interpretation of user data, this seminar highlighted, using tangible site improvement examples, how to answer questions such as “in what cases does qualitative analysis lead to more effective improvements?" and "how can quantitative data be complemented by qualitative analysis?"

Introducing specific case studies, this seminar clearly explained the benefits and reasons for utilizing AEM as a Cloud Service - the cloud-native version.

After briefly touching on key aspects to significantly increase search traffic as well as the reasons why conversions (CVs) cannot be increased by merely attracting customers through SEO, the seminar then went into detail on approaching users in the optimum manner to increase conversions.

Speakers, based on past case studies, highlighted the necessary steps employed in producing a quality RFP, from identifying challenges to drafting, making requests, as well as key points for vendor selection.

Speakers introduced the latest trends in enterprise CMS and, based on long-term perspectives, overviewed key selection criteria.

This seminar discussed the theme of web design for enhanced day-to-day website management. Content shared included fundamental know-how as well as best practices that can be adopted when deliberating and producing designs.

Speakers shared tips regarding more effective website text. Content was targeted at creators who write frequently as well as those who primarily edit or review content.

Why are design guidelines and design systems necessary? We revisited this fundamental question and explained how to best create such guides along with tips for maintaining their effective use over time.

As a sequel to the 'Introduction to Web Accessibility Seminar,' speakers introduced the necessary mindset and measures for the continuous maintenance and improvement of accessibility.

After introducing SEO fundamentals together with a brief explanation of related recent trends, the seminar provided details on better SEO to greatly increase search traffic.

Experts at London-based consultancy Bowen Craggs, centered on their "Index Snapshot 2023" of the world's 30 leading companies in corporate digital communications, presented a wide range of best practices for global websites.

From the broad spectrum of disabilities, this seminar focused on visual impairment. During the talk, a blind engineer demonstrated the basic functions of screen readers and how such technologies facilitated access to web content.

In this seminar, using a live demonstration, speakers shared insights on how to use best leverage Google Analytics 4 (GA4) and answering questions such as “to collect necessary data, what configurations should be made?” and “how to best validate data?” etc.

From a usability/UX perspective, this seminar introduced some basic approaches to producing an intuitive, easy-to-use, and efficient website.

For the sustainable growth of a company public relations (PR), including communication activities through the web, is an essential management function. This session provided both an all-encompassing overview of PR and introduced fundamental principles.

After reviewing 2023’s web design trends from the perspective of both engineers and designers, the seminar shared a number of trends that should be kept in mind for 2023.

This seminar introduced the importance of alternative text, as well as providing information on which users require such support and specific usage situations where implementation is necessary, as well as how to consider the preparation of optimal alt-text content.

Jointly held with London-based communications consulting firm Bowen Craggs, and based on the content of their Index Snapshot 2023, speakers highlighted global website corporate communication best practices in 2023.

For those either considering to or strengthening their web accessibility initiatives, this seminar, based on both trends in Japan and globally, explained the importance and increased necessity of accessible website content.

Targeted at corporate PR, IR, and web managers involved in work on the SDGs and CSR activities, this seminar introduced the significance of sustainable web design, as well as the sustainability management background against which it’s increasingly sought.

This seminar introduced the various approaches and perspectives that are employed when performing "Expert Reviews" – which sees UX design and usability experts analyze website structures. Additionally, the seminar provided practical guidance on how to effectively implement review outcomes.

In this seminar, speakers discussed the implications of Japan’s revised Act for Eliminating Discrimination Against Persons with Disabilities, which is scheduled to come into effect from April 1, 2024.