Seminars

At Mitsue-Links, we`ve been holding free seminars on web-related topics since July 2004.

Through our seminar content, we endeavor to share know-how on a variety of current trends and themes. We typically host seminars on topics including web standards, SEO, site performance, web analytics, CMS, SNS, smartphone and multi-device support, UX, as well as accessibility themes related to WCAG and JIS.

Seminars continue to be held on a multitude of topics and remain incredibly popular. The summary below introduces some of our most recent seminars (please note seminars were held in Japanese).

Seminars in 2024

December 12 Web Design Trends 2025

From the perspectives of both engineers and designers, we reviewed web design developments from the past 12 months and forecast trends that web professionals should keep in mind as they look toward 2025.

December 4 Future Communications Capabilities: Important Points for CMS Renewal Projects

For those embarking on a CMS renewal or migration, we outlined the challenges and key activities involved in the process of “CMS implementation, development, adoption, and utilization”, while also introducing our latest best practices.

November 26 Google Analytics 4 (GA4) Implementation of "Queries Reports"

In this seminar, our search experts provided an explanation on how to use the " Queries Report" feature in GA4 to collect necessary target data. This included a walkthrough of how to create reports, as well as important points to keep in mind during the creation process.

November 22 Commencing with “Why?,” Tangible UX Improvements

Focusing on the interpretation of user data, this seminar highlighted, using tangible site improvement examples, how to answer questions such as “in what cases does qualitative analysis lead to more effective improvements?" and "how can quantitative data be complemented by qualitative analysis?"

November 12 Future Communication Capabilities: Why Mitsue-Links Uses Adobe Experience Manager

Introducing specific case studies, this seminar clearly explained the benefits and reasons for utilizing AEM as a Cloud Service - the cloud-native version.

October 24 Is Strategic SEO Enough? Hints to Increase Conversions

After briefly touching on key aspects to significantly increase search traffic as well as the reasons why conversions (CVs) cannot be increased by merely attracting customers through SEO, the seminar then went into detail on approaching users in the optimum manner to increase conversions.

October 17 RFP Writing for Website Managers

Speakers, based on past case studies, highlighted the necessary steps employed in producing a quality RFP, from identifying challenges to drafting, making requests, as well as key points for vendor selection.

October 9 Future Communications Capabilities: The Latest CMS Trends & Selection Guide

Speakers introduced the latest trends in enterprise CMS and, based on long-term perspectives, overviewed key selection criteria.

September 12 An Introduction to Web Design

This seminar discussed the theme of web design for enhanced day-to-day website management. Content shared included fundamental know-how as well as best practices that can be adopted when deliberating and producing designs.

September 5 Creating Clear and Effective Text

Speakers shared tips regarding more effective website text. Content was targeted at creators who write frequently as well as those who primarily edit or review content.

August 21 Introduction to Design Guidelines & Design Systems

Why are design guidelines and design systems necessary? We revisited this fundamental question and explained how to best create such guides along with tips for maintaining their effective use over time.

July 25 Commencing and Sustaining Web Accessibility Improvements

As a sequel to the 'Introduction to Web Accessibility Seminar,' speakers introduced the necessary mindset and measures for the continuous maintenance and improvement of accessibility.

July 11 SEO for Significantly Increasing Search Traffic

After introducing SEO fundamentals together with a brief explanation of related recent trends, the seminar provided details on better SEO to greatly increase search traffic.

July 4 Frontiers of Global Corporate Digital Communications: Learning from Best Practices 2024

Experts at London-based consultancy Bowen Craggs, centered on their "Index Snapshot 2023" of the world's 30 leading companies in corporate digital communications, presented a wide range of best practices for global websites.

June 19 Learning About Web Accessibility: Screen Readers

From the broad spectrum of disabilities, this seminar focused on visual impairment. During the talk, a blind engineer demonstrated the basic functions of screen readers and how such technologies facilitated access to web content.

June 6 Leveraging Google Analytics 4 (For Beginners)

In this seminar, using a live demonstration, speakers shared insights on how to use best leverage Google Analytics 4 (GA4) and answering questions such as “to collect necessary data, what configurations should be made?” and “how to best validate data?” etc.

May 24 Introduction to Web Usability/UX

From a usability/UX perspective, this seminar introduced some basic approaches to producing an intuitive, easy-to-use, and efficient website.

May 16 Communications & PR Basics: An Overview

For the sustainable growth of a company public relations (PR), including communication activities through the web, is an essential management function. This session provided both an all-encompassing overview of PR and introduced fundamental principles.

April 18 Web Design Trends 2024

After reviewing 2023’s web design trends from the perspective of both engineers and designers, the seminar shared a number of trends that should be kept in mind for 2023.

April 11 Alternative Text for Images: Considerations

This seminar introduced the importance of alternative text, as well as providing information on which users require such support and specific usage situations where implementation is necessary, as well as how to consider the preparation of optimal alt-text content.

February 27 Best Practices Learnings: The Cutting Edge of Digital Communication in Global Companies 2024

Jointly held with London-based communications consulting firm Bowen Craggs, and based on the content of their Index Snapshot 2023, speakers highlighted global website corporate communication best practices in 2023.

February 20 Introduction to Web Accessibility 2024

For those either considering to or strengthening their web accessibility initiatives, this seminar, based on both trends in Japan and globally, explained the importance and increased necessity of accessible website content.

February 8 Web Quality in the Age of Sustainability Management: An Explanation

Targeted at corporate PR, IR, and web managers involved in work on the SDGs and CSR activities, this seminar introduced the significance of sustainable web design, as well as the sustainability management background against which it’s increasingly sought.

January 26 Design Analysis Approaches and Application

This seminar introduced the various approaches and perspectives that are employed when performing "Expert Reviews" – which sees UX design and usability experts analyze website structures. Additionally, the seminar provided practical guidance on how to effectively implement review outcomes.

January 18 The Revised Act for Eliminating Discrimination Against Persons with Disabilities and Web Accessibility

In this seminar, speakers discussed the implications of Japan’s revised Act for Eliminating Discrimination Against Persons with Disabilities, which is scheduled to come into effect from April 1, 2024.

About International / Overseas Seminars

As of mid-2020, our seminar programs are only held in Japan. Furthermore, at this time, seminars are neither held in the English language nor is simultaneous interpretation available. On occasions where we jointly host a seminar with an international business partner, the seminar will most likely be held in English with a simultaneous interpretation to Japanese.

For more information on our services, timeframes and estimates, as well as examples of our work, please feel free to be in touch.