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UX Blog

The Mitsue-Links UX Blog shares some of our insights and opinions about UX in Japan, experience design and cultural differences between user research in Japan and the world.
If you want to find out more about us, please contact us at uxa-japan@mitsue.co.jp

Mobile Qualitative Research Takeaways from the JMRA Annual Conference 2017


UX Researcher - Serena Lai

On November 28, I attended the JMRA (Japan Marketing Research Association) Annual Conference hosted at the Hyatt Regency Tokyo. The event, held since 2005, provides participants the opportunity to learn about the latest global trends and developments in the marketing research industry. This year's talks were based on the theme "Fusion & Creation - Creating New Value", and looked at how marketing research today is not only about data analysis but about using advanced technologies and new research methods to bring more valuable customer insights to clients.

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The E-Commerce Market in Japan: Consumer Data from Local Sources


Christian Brown - PR & Sales Promotion Dept.

For some, marketing and user experience couldn't feel farther apart. But as many organizations have realized, these fields occupy similar space and should be utilized in tandem. For example, broad market trends can not only inform the design process but also increase the efficacy of user research. However, accessing this information can often be difficult for international companies based outside of their target markets. In this post, we will share some recent insights on online shopping via government and opinion surveys currently only available in Japanese.

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Bilingualism in Japan: Why Most Locals Don't Speak English (Part 2)


UX Researcher - Serena Lai

In part 1 of this article, we discussed why we rarely recommend recruiting English-speaking Japanese participants for UX studies in Japan. We looked at some numbers that suggest that bilingual Japanese make up less than 20% of the population and talked about how the English education system in Japan has largely been blamed for the low numbers of Japanese who can speak English fluently. Here in part 2, we'll look at how Japan's history has also contributed to the nation's ambivalent attitude towards needing English proficiency in today's global society.

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