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UX Blog

The Mitsue-Links UX Blog shares some of our insights and opinions about UX in Japan, experience design and cultural differences between user research in Japan and the world.
If you want to find out more about us, please contact us at uxa-japan@mitsue.co.jp

Differences in Japanese Design: Online Hotel Platforms

UX Marketing Manager - Jonathan Weeks

Image shows 4 interactive maps from 4 Japanese online travel sitesIf you've ever seen a Japanese website or application before, you may have noticed some striking differences from what you're used to seeing. While much of the world's digital space has been normalized by standard design principles, for better or worse Japan has stayed the course on its own path. This series will take a look at some of the many differences between Japanese and standard global design.

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Event Recap: Getting to Know UX in Tokyo

UX Marketing Manager - Jonathan Weeks

The Venue for UX Talk Tokyo #37

Last week I had the chance to attend the UX Talk Tokyo monthly meetup, which is one of the few English-language UX events in Tokyo.

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Man vs. Bot: Customer Service in Japan

Marketing Manager - Jonathan Weeks

With all the buzz around AI in recent years, it's hard not to get caught up in the flare. But as is often the case, the hype surrounding many of the new technologies developed far overreaches our current capabilities.

For instance, last summer saw a surge of excitement around chatbots on platforms like Facebook Messenger, and since then tens of thousands of chatbots have been developed, primarily for the service industry. But due to their limitations, they have yet to live up to expectations.

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