“Making the web work, for everyone” - the W3C’s New Tagline

On October 1, the World Wide Web Consortium (W3C), which has played a central role in the standardization of web technologies for over 30 years and of which our company has been a member since 2004, updated its logo.

• The World Wide Web Consortium (W3C) adopts a new logo to signal positive changes

I personally liked the previous logo, which had a sharp and clean impression. However, I also find the new logo quite appealing—it gives the sense of adapting both more flexibly and harmoniously to rapidly changing societies.

Along with the logo update, a new tagline was also introduced and, actually, I am rather more drawn to the new tagline than the logo itself. Here are the old and new taglines for comparison:

The phrase "for everyone" at the end of the new tagline brings to mind the book titled “This Is for Everyone” written by Sir Tim Berners-Lee, the inventor of the Web and long-time Director of the W3C, and released last month.

The same phrase also featured prominently during the opening ceremony of the 2012 London Olympics, when Sir Tim Berners-Lee made an appearance and the message “This is for everyone” was displayed on large screens to the audience (this scene can be viewed from around 1 hour, 17 minutes, and 35 seconds into the ceremony’s recording).

The new tagline, I feel, aligns very well with our various initiatives at Mitsue-Links - particularly our focus on web accessibility, which has long been one of our strengths (if you’ll pardon a bit of self-praise!).

As a company whose core business is building and managing websites, we believe that the healthy evolution of the Web and the various supporting standardization efforts are essential for our business environment. With that in mind, we remain firmly committed to working alongside W3C to help realize a Web that works for everyone.