March 17, 2020 Mitsue-Links and Bowen Craggs & Co Working Together in the Japanese Market

Mitsue-Links Co., Ltd. (Tokyo, Japan; Representative Director, Masashi Takahashi; hereinafter, Mitsue-Links) and London-based experts in global online corporate communications Bowen Craggs & Co (London, UK; Executive Commercial Director, Dan Drury; hereinafter, Bowen Craggs) are collaborating to offer Global Website Best Practices Surveys in the Japanese market.

Mitsue-Links, through combining their technical prowess with Bowen Craggs' international experience and know-how, seek to further enhance client support services with global solutions that incorporate content perspectives.

About the Service

Global websites often require strategies that differ from those aimed at the Japanese market. Therefore, for companies operating internationally, it's important to recognize and understand the latest global website best practices to ensure online presences meet – or, even better, exceed – expectations to deliver relevant, distinctive and engaging content to all stakeholders.

To support quality global website development, renewal and operation, we are working with digital communications consulting firm Bowen Craggs, to offer their independent analysis in the Japanese market. With our Global Website Best Practice Survey service, client web estates are evaluated and contrasted alongside industry peers to support online strategy formulation and discover priority areas for improvement.

Regarding the collaboration, Scott Payton, Managing Partner at Bowen Craggs, comments

Effective online corporate communication is now a crucial foundation of any company's ability to meet its business objectives. We're delighted to be collaborating with Mitsue-Links to help companies in Japan ensure that their websites and other online channels are as clear, distinctive, comprehensive and engaging as possible.

Hiroya Yuasa, Senior Planner at Mitsue-Links, comments

On matters concerning global website development and design, we`re pleased to be able to offer clients strategic support based on Bowen Craggs expert know-how. By combining their strengths with our website development and operation methods, I believe we can provide even greater client value.

About Mitsue-Links

Mitsue-Links is a leading Japanese communication design company. Since being founded in 1990, the company has provided unique services centered on digital content and boasts countless achievements in support of IT business. Mitsue-Links offers comprehensive services for all corporate marketing requirements including consulting, marketing, analysis, planning, layout/structuring, design, production, large-scale application development, planning/development of client communications, and site operation/maintenance. Mitsue-Links integrates these services with high technical, process and service quality, and seeks to contribute to both corporate and social development.

Mitsue-Links has obtained the following domestic and international standards.

  • International Standard for Quality Control ISO9001 (certified office: head office)
  • International Standard for Information Security Management ISO27001 / ISMS (certified office: head office)
  • Privacy Mark System

Mitsue-Links corporate website:


Yuko Miyake
Public Relations
Mitsue-Links Co., Ltd.
Sumitomo Fudosan Shinjuku Grand Tower 33F
8-17-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo, 160-6133 JAPAN
Tel: +81 3 5937 2891
Fax: +81 3 5937 9039

About Bowen Craggs & Co

Bowen Craggs is a unique research and consultancy group with a focus on online corporate communication channels – including websites and social media. They help large organizations to maximize the effectiveness of their websites and other online channels, using techniques that have been refined over the past 15 years.

Based in London, and with a worldwide client base, Bowen Craggs have worked for more than 50 of the largest global corporations as well as major public sector organizations.

With a powerful network of online communications professionals, including managers from more than 500 organizations in 26 countries, Bowen Craggs run regular in-person and virtual meetings through the Bowen Craggs Club, including an annual conference, as well as an online forum.

The company also publishes the Bowen Craggs Index of Online Excellence, which is established as the most credible ranking of large corporate online estates, and which is driven by a deep database of online communications best practice. The Bowen Craggs Explain Yourself Index is also emerging as a key ranking of the companies that best harness their online estates to manage their reputations. These indexes have been introduced in prestigious business publications such as Forbes and the Financial Times.

Bowen Craggs corporate website:


Bowen Craggs & Co.
Dan Drury
60 Grays Inn Road, London WC1X 8LU
Tel: +44 2071 937554