September 9, 2005 Mitsue-Links Releases Web Marketing Survey of Competing Sites

Mitsue-Links Co., Ltd. (Shinjuku-ku, Tokyo; Representative Director: Masashi Takahashi; hereinafter "Mitsue-Links") has released Podcast Service which distributes audio messages from website using podcasting technology. Podcasting is a means of making audio data available via the internet. Podcasts are essentially audio blogs and are even referred to by some as "blogcasts." As audio data can now be distributed via RSS, providing that users have an aggregator (data gathering software) such as iTunes or iPodder, they can obtain updated audio clips automatically without actually accessing the host website. What is more, as users can listen to downloaded clips on their iPod or other portable music player, podcasting offers the major advantage of enabling users to enjoy contents regardless of what time it is (time shift) and where they are (location free)

Advantages of the Podcast Service

Even websites that were previously static can now express themselves vividly and communicate information as if it were live. It is even possible to relay information instantly, as and when it is updated!

Example Uses

  • Communicating messages to staff or IR information to investors from top management using their actual voices
  • Enabling developers and planning staff to express their feelings when explaining a product's merits
  • Enabling employees to talk about matters such as company culture and work motivation on recruitment and employment sites

Scope of Service

Contents Production
We offer a range of total production services, from drawing up plans and scripts for audio clips to arranging and recording professional narrators and producing background music.
Distribution Services
We provide any necessary support for server arrangements, distribution services and RSS production.

Details of the Podcast Service

About Mitsue-Links

Mitsue-Links is one of Japan's top information integrators, providing unique services centered on digital content and boasting countless achievements in support of IT business since the company's founding in 1990, which some say was the dawn of the IT field. Based on your company's own corporate strategy, we offer comprehensive service for all enterprise requirements including consulting, marketing, analysis, planning, layout/structuring, design, production, large-scale application development, planning/development of client communications, and site operation/maintenance. Mitsue-Links provides these services based on our unique and creative methodology, thereby enabling project management, project risk management, and usability management that organically integrate all our services and maintain their consistency.

Mitsue-Links is also one of the top companies both at home and abroad in terms of compliance to international and Japanese standards for process management. We have obtained ISO 9001 (Quality Management System), ISO14001 (Environmental Management), BS7799 (Information Security in the U.K.), and ISMS (Information Security Management System) certification. We also comply with JIS Z 9920/ISO 10002 (Complaints Handling Standard), ECS2000 (Ethics Compliance Standard), and ISO13407 (Human-Centered Design) among other standards.

Details about our company can be viewed at the following website.
Mitsue-Links Website:

Proper names found on the website, including corporate names and product names, are registered trademarks or trademarks of their respective owners.


Taro Nonaka
Public Relations
Mitsue-Links Co.,Ltd.
Shinjuku Square Tower 15F
6-22-1 Nishi-Shinjuku, Shinjuku-ku,
Tokyo, 163-1115 JAPAN
Tel:+81 3 3344 7470
Fax:+81 3 3344 7402