Texts becoming more eye-catching and memorable
Recently, there have been increasing numbers of books and blogs about how to write web content. This phenomenon indicates that more and more people are becoming sensitive to the quality and appearance of website texts. In fact, many websites use eye-catching and memorable texts to capture the users' attention and retain their interest; but that is not enough to convince them.
Technical advancement leads to complexity
Users' buying behavior has been changing: nowadays they spend hours searching for information on the Internet and examine price comparison sites. These users will be attracted by eye-catching texts, but they may feel unsatisfied if such texts do not provide sufficient information or are difficult to understand.
We believe that providing the website users with “impressive” and at the same time “easy to read and understand“ texts will encourage them to more deeply consider buying decisions, thus increasing the conversion rate of the website.