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Web Content Writing

Easy-to-understand texts and contents that positively influence users' buying behavior

From “easy-to-remember” to “easy-to-consider”

Consumers have changed their habits when evaluating products; they have moved from relying on the first impression to consideration of multiple factors. As consumers take more time to make buying decisions than before, “easy-to-remember” texts have become less persuasive and should be used with other forms of marketing.

Texts becoming more eye-catching and memorable

Recently, there have been increasing numbers of books and blogs about how to write web content. This phenomenon indicates that more and more people are becoming sensitive to the quality and appearance of website texts. In fact, many websites use eye-catching and memorable texts to capture the users' attention and retain their interest; but that is not enough to convince them.

Technical advancement leads to complexity

Users' buying behavior has been changing: nowadays they spend hours searching for information on the Internet and examine price comparison sites. These users will be attracted by eye-catching texts, but they may feel unsatisfied if such texts do not provide sufficient information or are difficult to understand.

We believe that providing the website users with “impressive” and at the same time “easy to read and understand“ texts will encourage them to more deeply consider buying decisions, thus increasing the conversion rate of the website.

Our Approach

Comprehensive Industry Support. Provision of support for a multitude of industries, including IT, housing, financial, wedding, education. This support service covers three areas- core, support and promotional. Core Content includes: product/ service introduction, company introduction, solutions, and recruitment information. Support content includes: case studies, columns, FAQs, CSR reports, and glossaries. Promotional Content includes: special features, blog contents, campaign pages, landing pages, and text/ html mails.

A professional editing/writing team provides quality contents and texts

Our professional editing/writing team provides easy to read and understand website text. By collaborating with other departments, the latest trends in the online world can be reflected in your website.

In addition, with our flexible interview approach, we can create new content material such as seminar reports and town guides. We also provide camera setups with a camera crew as requested.

Web Content Writing Services

Interview, Editing and Writing [Enhance persuasiveness]
Create texts that make the contents appealing to users.
Blog Content Production / Recruitment Oriented Content Production / Case Study Production / FAQ Production / CSR Report Production / Special Feature Article Production / Product Promotional Material Production / Questionnaire Survey Planning and Production
Landing Pages [Enhance Conversion Rates]
Create attractive, persuasive landing pages that prompt user action.
Text Optimization
Review, rewrite and edit the text on your website ensuring their accuracy and consistency in order to communicate accurate information to viewers.
E-mail Magazine Design and Production[Enhance to attract customers]
Leverage e-mails as an important communication tool to attract potential customers to your website and build a long-term relationship with them.

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