A change of focus from “usability” to “user experience”
The concept of “usability” is to remove any obstacles impeding users' smooth accomplishment of their objectives.
In contrast, “user experience” means users' perceived experience with websites, such as provoked responses of enjoyment, comfort and interest.
Recently, many website administrators have become aware of the importance of usability and adopted this concept. For the further success of their website, the administrators began focusing on creating the best possible user experience (UX) on their websites.
The concept of “User Experience Design”
To design a website that can create an excellent user experience, it is important to establish a cycle of usability assessment — from interviewing users to identify their requirements to assessing the usability of the website. This method is called the “User Experience Design” and defined in the ISO 9241-210 standard.
Advancement of information terminals brought a change in UX, and this will change users
In recent years, the emergence of smartphones and tablets has accelerated the diversification of information terminals and changed the viewing habits of website users; hence the life style of users is also changing.
These trends indicate that User Experience Optimization has become crucial to online success.