Website operations are becoming more complex every day
A website is a company's commercial presence on the Internet. It is operated for the purpose of website strategies such as promotions and campaigns as well as daily dissemination of updated information. In recent days, website operations are becoming more diverse, complex and burdensome.
The need for enhancing website roles and functions to cater for varied target audiences
Nowadays, a corporate website has varied target audiences, including those for sales, marketing, recruiting, PR advertising and IR information for stakeholders as well as internal education and information sharing. Therefore, it is necessary for companies to enhance the roles and functions of their website to cater for such audiences.
Web marketing also becomes more complex: companies need to adjust their website to various viewing environments
Online marketing methods are becoming more complex along with the rise of social media. As smartphones are gaining in popularity, the need for adjusting a website to various viewing environments is also increasing. This will be one of the challenges for website operations.