Video-Centric Web Production Support

Video is a means of communication that can convey much information in a relatively short amount of time, it is even said that video has around 5000 times the information transmission capacity of written text.

However, if video content is not used appropriately, communicative competence could actually be reduced - for example, if a video is used to convey overly detailed or complex information. This is because if conveying more information than necessary, the length of the video will become so long that viewers may not watch until the end or, if viewers are seeking specific information, they won't be able to quickly find what they need.

In fact, in order to effectively convey your content, it is important to appropriately use components such as text and still images alongside video. For example, in cases where content requires specialist terminology, such as medicines, it is better to use text and images. It is therefore necessary to carefully consider whether to employ text, still images or video to efficiently communicate relevant information.

Our Video-Centric Web Production Support Service first evaluates business objectives and content, then defines the respective roles of video, text and still images to effectively convey information. Based on this, we then propose various techniques for successful presentation of video content.

Our Video-Centric Web Production Support Service does not only propose the optimum video presentation techniques, we also consider the below user environments and operation requirements.

Whether viewing content on a desktop, a tablet, or a smartphone, content automatically adjusts in accordance with the respective screen size of the browsing interface.

With proposed interfaces in compliance with the WCAG 2.0 international accessibility standards as well as the Japanese standard JIS X 8341-3, it is possible to ensure accessibility.

In addition to basic player features, if necessary, it is possible to extend functionality with the addition of analytics tools, social share functions etc.

Video Player R2

This multi-device compatible video player is the most basic standard in video distribution.

Video Bar

With Video Bar, content continues to be visible even when scrolling down the page. This product is allows viewers to play content to extract the main points while scanning the page for more detailed information.

• Example of use (in Japanese)

Video Header

Video Header is recommended for giving a short video overview of newly opened page’s content in under 10 seconds.

• Example of use

Web Signage

This product is recommended when having a number of videos with the same theme.

1. Scoping
2. Support Plan Proposal
3. Video Production / Uploading
4. Site Template Production
5. Technical Support (email)
6. Site Publication