Combining Video and Content for New Viewing Styles

Our Video-Centric Web Production Support Service proposes superior utilization of video for corporate sites by enhancing content and improving user experience.

Service Overview

Video is a means of communication that can convey much information in a relatively short amount of time, it is even said that video has around 5000 times the information transmission capacity of written text.

However, if video content is not used appropriately, communicative competence could actually be reduced - for example, if a video is used to convey overly detailed or complex information. This is because if conveying more information than necessary, the length of the video will become so long that viewers may not watch until the end or, if viewers are seeking specific information, they won't be able to quickly find what they need.

In fact, in order to effectively convey your content, it is important to appropriately use components such as text and still images alongside video. For example, in cases where content requires specialist terminology, such as medicines, it is better to use text and images. It is therefore necessary to carefully consider whether to employ text, still images or video to efficiently communicate relevant information.

Our Video-Centric Web Production Support Service first evaluates business objectives and content, then defines the respective roles of video, text and still images to effectively convey information. Based on this, we then propose various techniques for successful presentation of video content.

Service Features

Our Video-Centric Web Production Support Service does not only propose the optimum video presentation techniques, we also consider the below user environments and operation requirements.

Multi-Device Support with Responsive Web Design

Whether viewing content on a desktop, a tablet, or a smartphone, content automatically adjusts in accordance with the respective screen size of the browsing interface.

Accessibility Support

With proposed interfaces in compliance with the WCAG 2.0 international accessibility standards as well as the Japanese standard JIS X 8341-3, it is possible to ensure accessibility.


In addition to basic player features, if necessary, it is possible to extend functionality with the addition of analytics tools, social share functions etc.

Related Package Products

Video Player R2
This multi-device compatible video player is the most basic standard in video distribution.
Video Bar
With Video Bar, content continues to be visible even when scrolling down the page. This product is allows viewers to play content to extract the main points while scanning the page for more detailed information.
Video Header
Video Header is recommended for giving a short video overview of newly opened page’s content in under 10 seconds.
Web Signage
This product is recommended when having a number of videos with the same theme.

Service Flow

  1. Scoping
  2. Support Plan Proposal
  3. Video Production / Uploading
  4. Site Template Production
  5. Technical Support (email)
  6. Site Publication

For more information on our services, timeframes and estimates, as well as examples of our work, please feel free to be in touch.

Related Information