In order to ensure the success of your products and services overseas, a global user survey is a must!

Japanese products and services as they currently exist may not necessarily be accepted overseas. Therefore, it is indispensable to localize the characteristics of a product or service after having gained an understanding of the culture and the sense of values of each country.

Service Overview

When Japanese products and services are to be introduced to international markets, we conduct studies to determine the receptiveness and user needs in the destination.

Service Features

Through the UXalliance, we have access to more than 55 facilities with and over 300 UX professionals around the world, Mitsue-Links can assist in development and evaluation of products for a global market place.

UXalliance Partners

The alliance was founded in 2005 by UX professionals from France, Germany, Spain, the UK, and the US with the aim of improving usability. The UXalliance is now an international network that encompasses over 300 usability professionals in over 25 countries. All partners are in compliance with the UXalliance's quality guidelines, and the alliance members maintain communication through meetings once every six months.

Research Accomplishments

Userbility Test of Storage Management System
Survey Target Country: United States of America (State of California)
Survey Implementation: US UXalliance Partner
Our Work: Survey Design, Analysis
In-depth Interviews on Heavy Machinery
Survey Target Country: Germany
Survey Implementation: German UXalliance Partner
Our Work: Project Management

Service Details

Research Plan

We will draw up a tangible plan for your research based on the specific product / service and the country that you desire to enter.

Participant Recruiting

After learning your requests with regard to survey participants, we will draw up and conduct a screening questionnaire that is designed to select participants who meet the criteria. We then transfer the questionnaire to alliance partners in each country where you wish undertake an investigation. The partner will then recruit the appropriate participants.


The survey will then be undertaken by local industry specialists.


Based on the results obtained in the survey, the specialists based in the respective research partner countries will collaborate in order to draft detailed research reports.


  • Document Translation (if necessary)
  • Video Streaming of Investigation
  • Simultaneous Interpretation
  • Speech Recording
  • Holding of Briefing Sessions

Service Flow

  1. Consultation regarding goals and required content.
  2. Research Plan
  3. Meeting with Partner Country Survey Team.
  4. Recruiting of Participants
  5. Surveying
  6. Analysis of Survey Data
  7. Reporting
  8. Delivery

For more information on our services, timeframes and estimates, as well as examples of our work, please feel free to be in touch.

Related Information



Mitsue-Links has been a partner of the UXalliance since 2007. The UXalliance is an international network encompassing over 250 usability professionals.


UX Blog

The Mitsue-Links UX Blog shares some of our insights and opinions about UX in Japan, experience design and cultural differences between user research in Japan and the world.

It's Our Research

Getting Stakeholder Buy-in for User Experience Research Projects.

It's Our Research